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Supplying and Manufacturing of Sports Media Content

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Within the next 25 years, what do you think will change with respect to the supplying and manufacturing of sports media content?

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It is unlikely that 25 years from now we will be tethered to our Sports Illustrated magazine subscriptions or our cable television for sports content. This will impact how sport media content will be supplied and manufactured. The Internet is still in its relative infancy in regards to supplying and manufacturing content but this is likely to change dramatically. Sports fans are eager for information and varied content, and too often feel sport content is more limited than other subjects. While you can hear what happened in the news in multiple ways, too often you are restricted in viewing sports. ESPN currently has a chokehold on delivery, which impacts the supply and manufacturing of sport content. , Fox announced this month it would be introducing a new national sports channel in the USA. In addition, it is likely that more sport organizations will agree to base rights payments on a percentage of advertising revenue rather than on contractual syndication agreements. This will change the delivery and content of sport media. Furthermore, a growing number of sport organizations have begun to create their own distribution systems. ...

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This detailed solution describes the changes that will occur to the supplying and manufacturing of sports media content in the next 25 years.

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Extend the Extended Enterprise Supply Chain (EESC)

1) Using the Wilson Soccer Ball product, extend the Extended Enterprise Supply Chain (EESC) all the way back (upstream) to the RAW materials needed to produce this product and to package it. Then extend the supply chain forward (downstream) all the way to the RETAIL industry that sells to the consumer.
a. Backward explosion of the EESC (upstream): Identify the materials needed to produce this product and the materials needed to package this product. Identify how these materials are produced, and what is needed to produce them. Then go back another step, identifying the materials needed. Do this backward stepping until you come to basic RAW materials. These will most likely be generated by Agriculture, Forestry, Fishing, Hunting, Mining, Quarrying and Oil/Gas Extraction.

b. Forward explosion of the EESC (downstream): Start with the customers of Wilson and the industry. Identify their customers. Are these Wholesale or Distribution? Then repeat this by identifying the next level of customers. Do this forward stepping until you come to the RETAIL level - the companies that sell to the consumer. Identify the types of Retail businesses - what kind of businesses are there? Be specific. Identify as many kinds of retail as possible. Include online/websites, if the product is sold this way.

2) Generate a diagram that shows the whole EESC from RAW to RETAIL.

3) Identify and discuss the various industries throughout this EESC. What are the major locations for each of these industries? Where in the US are they located? Where in the world are they located? Is anyone of the upstream industries a bottleneck? Are there any specific issues within this EESC, such as legalities, shortages, changing technologies, etc.?
(4 pages, 5 references cited)

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