Every day, we are exposed to a tremendous amount of information about medications. Drug advertising is so common that many patients today have already self-diagnosed their symptoms by consulting "Dr. Google" and have already selected the medication they want based on the advertising they have seen.
For this week's forum, take note of all the drug advertising you are exposed to over a 24 hour period. You should include radio & TV commercials, magazine & internet advertisements, billboards, and any other sources you notice.
Select one medication to investigate in detail. Provide the drug's brand name(s), generic name, and medical conditions the drug is used to treat. Summarize how the drug acts on the body in your own words and list the most common side effects.© BrainMass Inc. brainmass.com October 25, 2018, 10:05 am ad1c9bdddf
Thank you for the opportunity to assist with your academic pursuits. I have provided an example of one of the most advertised drugs currently seen in television and magazine advertisements. If you are web searching health conditions, often it will appear there as well. This is a lengthy description to give you a better overview of the scope of the drug. There are three reference points listed at the end for more information or they may serve as a place to research other drugs.
In today's world the media often dictates the frequency of drug prescribing. Patients have greater access to more information than ever before. The Internet, radio, television, and print sources bombard people with advertising for the latest drug releases.
Brand name: Lyrica Generic name: pregabalin
Lyrica is an anticonvulsant drug prescribed to treat seizures, but has gained notice in the media for treating fibromyalgia. It is also used to treat diabetic neuropathy (nerve damage), herpes zoster (post-herpetic neuralgia, or neuropathic pain ...
This solution of 650 words discusses popular media drugs and how media dictates the frequency of drug prescribing. References used are included.
Promotion and Life Cycle
Using any product or service can you find examples of how it's being promoted using at least three of the following sources
e. Point of purchase
f. Direct mail
Can you identify the promotional message(s) and provide a detailed description of how this message(s) is being conveyed via the selected sources?
Can you then analyze how the message(s) positions the product or service to appeal to its target audience?
Then can you identify where the product or service is in its product life cycle and describe how this life cycle stage affects the pricing strategy?View Full Posting Details