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Persuasive Communication Theories

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Please help understanding this sentence in terms of the persuasive communication theories "According to Burras (2010), " all addictions are a choice, as a way to medicate yourself from not feeling any uncomfortable feelings." I am still some what unsure, from my perspective it sounds the opposing suggestion is based on a social judgement theory, with a strong attitude of rejection, which take a position that the the author is finds objectionable, including the most objectionable position.

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This quote can be viewed from the perspective of Social Judgment Theory. This theory posits that when we encounter a new idea, we immediately judge it based on how we feel about it based on the current attitudes around us. In this way, we can interpret or understand the quote, "All addictions are a choice, as a way to medicate yourself from not feeling any uncomfortable feelings." In today's day and age, there is a common belief that ...

Solution Summary

The solution discusses persuasive communication theories. The strong attitude of rejection is provided.

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History of Persuasion Essay

By analyzing the thoughts of the first and most prominent persuasive theorists, you will be able to build upon a foundation of the laws of thought as they govern all formation of concepts, judgments, and arguments.
It is not possible in the time provided to cover every theory of persuasion from ancient times to present. Therefore, pick one persuasive theorist from Ancients (e.g., Cicero, Plato, Aristotle, Protagoras, Gorgias) and one modern theorist. For each, explain how they understood persuasion and how this would have influenced their communication behaviors. Provide specific illustrations to support the connections you make.

1.Describe the original understanding of sophistry and contrast that understanding with its common understanding today.
2.Analyze the role of rhetoric in knowledge (according to the Gorgias). How has this role changed today?

Read "Gorgias"by Plato Translated by Benjamin Jowett.
(Please note: The text "Gorgias" starts on p. 59 and ends on p.151)
http://www2.hn.psu.edu/faculty/jmanis/plato/gorgias.pdf.

Read "The Rhetoric" by Aristotle.
http://classics.mit.edu/Aristotle/rhetoric.mb.txt
read the "Gorgias" section of Plato on Rhetoric and Poetry.
http://plato.stanford.edu/entries/plato-rhetoric/#Gor.

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