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Persuasive Communication Theories

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Please help understanding this sentence in terms of the persuasive communication theories "According to Burras (2010), " all addictions are a choice, as a way to medicate yourself from not feeling any uncomfortable feelings." I am still some what unsure, from my perspective it sounds the opposing suggestion is based on a social judgement theory, with a strong attitude of rejection, which take a position that the the author is finds objectionable, including the most objectionable position.

© BrainMass Inc. brainmass.com September 19, 2018, 8:47 am ad1c9bdddf - https://brainmass.com/english-language-and-literature/persuasive-writing/persuasive-communication-theories-528417

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This quote can be viewed from the perspective of Social Judgment Theory. This theory posits that when we encounter a new idea, we immediately judge it based on how we feel about it based on the current attitudes around us. In this way, we can interpret or understand the quote, "All addictions are a choice, as a way to medicate yourself from not feeling any uncomfortable feelings." In today's day and age, there is a common belief that ...

Solution Summary

The solution discusses persuasive communication theories. The strong attitude of rejection is provided.

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