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Interpersonal Communication-Cultural sensitivity

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Cultural sensitivity is a an attitude and way of behaving in which we're aware of and acknowledge cultural differences; it's crucial for such global goals as world peace and economic growth as well as for effective interpersonal communication (Franklin & Mizell, 1995). In William Gudykunst's and Young Yun Kim's article, Communicating With Strangers: An Approach to Intercultural Communication. Gudykunst and Kim begin by observing that "we communicate the way we do because we are raised in a particular culture and learn its language, rules, and norms." Different cultures (and subcultures) may have different rules and norms. The authors argue that understanding the other's culture facilitates cross-cultural communication.] --Reference

-How would you rate your own level of cross-cultural sensitivity? How often do you take into consideration diversity issues at work or school?
Please click on the link to learn more about Cross Cultural Sensitivity.
-Try to recall a situation where you observed, or you yourself were faced with cross cultural situation. What problems existed? How could the situation have been improved or avoided?

Link: http://www.cultureactive.com/ca/help/demo.lasso

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I would rate my own level of cross-cultural sensitivity as very high, due to the fact that I take the time to gain an in-depth understanding of the perspective, language, mores, and norms, of the cultures of the individual or individuals that I will be dealing with. I take into consideration diversity issues at work or school constantly, due to the fact ...

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Why is cultural awareness an important factor in international expansion? Samsung expansion in the global market

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Question 1:

Why is cultural awareness an important factor in international expansion? Support your ideas with Peer Reviewed articles that you have read.


Tian, K., & Borges, L. (2011). Cross-Cultural Issues in Marketing Communications: An Anthropological Perspective of International Business. International Journal Of China Marketing, 2(1), 110-126.

Question 2:

Why would a company decide to expand internationally? Where are the risks for the company, considering such an expansion? How can these risks be mitigated? Suppport your ideas with Peer Reviewed article..


Lee, S. M. (2003). Samsung CEO Ki Tae Lee on expanding the global market. Academy Of Management Executive, 17(2), 27-29. doi:10.5465/AME.2003.10025183

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