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Interpersonal Communication-Cultural sensitivity

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Cultural sensitivity is a an attitude and way of behaving in which we're aware of and acknowledge cultural differences; it's crucial for such global goals as world peace and economic growth as well as for effective interpersonal communication (Franklin & Mizell, 1995). In William Gudykunst's and Young Yun Kim's article, Communicating With Strangers: An Approach to Intercultural Communication. Gudykunst and Kim begin by observing that "we communicate the way we do because we are raised in a particular culture and learn its language, rules, and norms." Different cultures (and subcultures) may have different rules and norms. The authors argue that understanding the other's culture facilitates cross-cultural communication.] --Reference

-How would you rate your own level of cross-cultural sensitivity? How often do you take into consideration diversity issues at work or school?
Please click on the link to learn more about Cross Cultural Sensitivity.
-Try to recall a situation where you observed, or you yourself were faced with cross cultural situation. What problems existed? How could the situation have been improved or avoided?

Link: http://www.cultureactive.com/ca/help/demo.lasso

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I would rate my own level of cross-cultural sensitivity as very high, due to the fact that I take the time to gain an in-depth understanding of the perspective, language, mores, and norms, of the cultures of the individual or individuals that I will be dealing with. I take into consideration diversity issues at work or school constantly, due to the fact ...

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Why is cultural awareness an important factor in international expansion? Samsung expansion in the global market

See attached files for the two articles.

Question 1:

Why is cultural awareness an important factor in international expansion? Support your ideas with Peer Reviewed articles that you have read.

Reference:

Tian, K., & Borges, L. (2011). Cross-Cultural Issues in Marketing Communications: An Anthropological Perspective of International Business. International Journal Of China Marketing, 2(1), 110-126.

Question 2:

Why would a company decide to expand internationally? Where are the risks for the company, considering such an expansion? How can these risks be mitigated? Suppport your ideas with Peer Reviewed article..

Reference:

Lee, S. M. (2003). Samsung CEO Ki Tae Lee on expanding the global market. Academy Of Management Executive, 17(2), 27-29. doi:10.5465/AME.2003.10025183

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