Credibility
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Look at video at www.wendys.com/ads/ and answer following questions:
Who paid for each example to be created? Can you detect a slant - that is, a secondary opinion conveyed by the examples' creators?
What does each example reflect about society at large? Is it credible?
You think people would be skeptical of the sources' credibility? why or why not?
Do you detect any bias? why or why not?
Does the ad make a claim? What fear or desire the ad play into?
Does it target an existing fear or desire or does it try to create a new fear or desire?
Does it try to invoke feeling, use admirable people to persuade, or describe a common situation?
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Solution Summary
Look at video at www.wendys.com/ads/ and answer following questions:
Who paid for each example to be created? Can you detect a slant - that is, a secondary opinion conveyed by the examples' creators?
What does each example reflect about society at large? Is it credible?
You think people would be skeptical of the sources' credibility? why or why not?
Do you detect any bias? why or why not?
Does the ad make a claim? What fear or desire the ad play into?
Does it target an existing fear or desire or does it try to create a new fear or desire?
Does it try to invoke feeling, use admirable people to persuade, or describe a common situation?
Purchase this Solution
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