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advertising in Singapore

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I need help with the following:

Is there a certain protocol that US companies must follow when advertising in Singapore? I understand that advertisements cannot contain any hype. On the other hand, can U.S. companies do cold calling, radio advertising, newspaper advertising, or mass mailings in Singapore. I would think that they could not; however, I am looking for specific information.

Who are the major competitors in the wine market in Singapore? I know that Australia is the number one exporter and the US is the fifth. Who else exports wine to Singapore? Does Singapore have any local competing wine products?

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Protocol to follow when advertising in Singapore is summarized.

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