# DVD Promotion in a Television Station

Not what you're looking for?

A television station is considering the sale of promotional DVDs. It can have the DVDs produced by one of two suppliers. Supplier A will charge the station a set-up fee of $1,200 plus $2 for each DVD. Supplier B has no set-up fee and will charge $4 per DVD. The station estimates its demand for the DVDs to be given by Q-1,600-200P, where P is the price in dollars and Q is the number of DVDs. (The price equation is P=8-Q/200.)

a. Suppose the station plans to give the DVDs away. How many should it order? From which supplier?

b. Suppose the station instead seeks to maximize profits from sales of the DVDs. What price should it charge? How many DVDs should it order from which supplier? Solve two separate problems and compare profits. Apply the Marginal Revenue (MR)=Marginal Cost (MC) rule.

##### Purchase this Solution

##### Solution Summary

The calculations required for this question of pricing and promotion are displayed very clearly and easy to understand.

##### Solution Preview

Part (a)

If the DVD's are given away, demand is:

Q = 1600 - 200P.

at P = $0, The Quantity demanded (Q) will be 1600 units. (need to order)

Supplier A will charge $1200 + 2*1600: $4,400

Supplier B will charge 4*1600: $6,400.

Supplier A will charge less therfore must get the order.

Part (b)

Compute the maximum profit for each supplier by using:

Marginal Profit = Marginal Revenue - Marginal Cost.

Profit maximization ...

###### Education

- MBA, Aspen University
- Bachelor of Science , Berea College

###### Recent Feedback

- "Thank u"
- "Thank You!"
- "Thanks!"
- "Thank you so much"
- "Great job...thanks."

##### Purchase this Solution

##### Free BrainMass Quizzes

##### Elementary Microeconomics

This quiz reviews the basic concept of supply and demand analysis.

##### Basics of Economics

Quiz will help you to review some basics of microeconomics and macroeconomics which are often not understood.

##### Economic Issues and Concepts

This quiz provides a review of the basic microeconomic concepts. Students can test their understanding of major economic issues.

##### Economics, Basic Concepts, Demand-Supply-Equilibrium

The quiz tests the basic concepts of demand, supply, and equilibrium in a free market.

##### Pricing Strategies

Discussion about various pricing techniques of profit-seeking firms.