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Marketing A Graduate Program

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Hello,
I'm wondering if you can check out this website and help me come up with 5-10 things that would help market their graduate program:
http://www.amu.apus.edu/
Perhaps a 1 paragraph blurb that encapsulates the mission of the program...
This is not a commercial project, rather it is a way to make marketing by print media clear.

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https://brainmass.com/economics/public-economics/marketing-graduate-program-525385

Solution Preview

After visiting the site, I have come up with a few ideas to help develop your understanding of the subject.

Marketing the American Military University:

Needless to say, the focus of the university is on defense and security related issues. Hence, the whole concept of keeping your country and people safe is a big draw.

Students do not pay for their books. This alone should be a dominant theme in marketing regardless of media.

All courses are online, so flexibility and convenience is a huge draw here.

While typical defense issues are paramount, AMU also offers majors in subjects like marketing, religion, nursing, environmental justice, etc.

One big area is accreditation. Some students are wary of online colleges because of the predominance of diploma mills out there. AMU is accredited, and this is proven by the fact ...

Solution Summary

The expert examines marketing for graduate programs. The mission of a graduate program for a commercial project is provided.

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Business research.

In the first part of this exercise, download the files from the Census Bureau. You will create a short presentation for the Marketing department highlighting how the consumers in the 60616 zip code differ from those in the Total US.

Note: I have provided you with all of the Census Bureau's info in the three attachments.

Create a graph that compares the categories from each file. Create a 3-5 slide presentation with in-depth speaker notes that displays the graph(s) and analysis on how the 60616 categories you chose differ from the national profile.

Refer to the U.S. Census Bureau Reports (I have attached file name US Census Bureau Report). This file contains reports generated from AMA's (American Marketing Association) website. AMA's website provides free demographical services where one can choose from a variety of criteria and generate reports based on the U.S. Census data. This particular file contains 4 reports: Census Overview, Census Employment, Census Trend, Census Population Detail based on the entire U.S.

Refer to the 60616 Census Bureau Reports (I have attached file named 60614 CBR). This particular file contains 4 reports: Census Overview, Census Employment, Census Trend, Census Population Detail based on the U.S. zip code 60616.

Part II

In the second part of the assignment, based on your research, you are to provide your advice as to possible business venture to pursue in zip code 60616 for scenario 1 or 2.

Use the the population data on the community in question (I have attached the file with this information under "population summary"). This particular file contains 4 reports: Census Overview, Census Employment, Census Trend, and Census Population Detail based on the U.S. zip code 60616. Research the Internet and your course materials for any additional data and resources to help you reach this recommendation. Document any assumptions or elaborations you had to make in the speaker's notes. Apply the standard of APA Style to all research and writing tasks for the course.

Scenario 1:

The academic affairs committee wants a recommendation on what new degree program should be pursued for the 60616 community.

Scenario 2:

The development company wants to know which type of businesses the stores should be leased to in the new 5-store strip mall in the 60616 community.

Be sure to include supporting documentation and references using the APA 5th edition.

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