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Environmental analysis of Google

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I need help with an analysis on Google - I don't need the assignment done, just some direction.

Conduct an environmental analysis using your organization or an organization with which you are familiar. (Google)
a. Identify the industry in which your organization operates.
b. Identify key macroeconomic variables that affect your industry.
c. Choose two macroeconomic variables from item b. Identify and locate in the Library and government databases the corresponding industry variable. For the last five years, create two charts (graphs). Each chart will include the macroeconomic variable and the corresponding industry variable.
d. Based on the environmental scan completed in items b. and c. above, what challenges and opportunities exist for your firm in the operating environment?

Various sources of information, including the Bureau of Labor Statistics (http://stats.bls.gov/), the U.S. Department of Commerce Bureau of Economic Analysis (http://www.bea.doc.gov/), the U.S. Department of Commerce Economics and Statistics Administration (http://www.esa.doc.gov), and the Federal Reserve Bank of St. Louis (http://research.stlouisfed.org/). Sources of economic forecasts are also the Congressional Budget Office (http://www.cbo.gov/), the Federal Reserve (http://www.federalreserve.gov/), the Mortgage Banker's Association (http://www.mbaa.org/), and the Conference Board (http://www.conference-board.org/).

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The response addresses the queries posted in 1463 words with references.

//Google is very well known among all of us and almost every person who is using internet is getting benefited from it. You are required to make an 'Environmental Analysis' of Google. First, you should write about the industry, in which it is operating and then find macroeconomic variables affecting the industry. Additionally, find and write some challenges and opportunities for the Company. I am going to provide you an overview of environmental analysis, using Google as an example. //

Environmental analysis of Google

The industry in which Google operates is Internet Industry. Google Inc. Is a publicly operating company, which is headed by Dr. Eric Schimidt (CEO), specialized in Internet searching and online marketing. In the year 1998, the company was primary incorporated as a privately held company (About Google, 2008). The main office of the company is situated in the Silicon Valley of California. The business produces most of its profits from keyword based advertising. The mission statement of the Google is to systematize the information of world and make the information universally accessible and useful. The company believes that the most effective and ultimate way to accomplish their mission is to put the needs of their users first.

Industry Analysis:

The Internet industry's buyers have a lot of power. Internet users can use any search engine they want without any high costs. The users of Internet industry only search with Google and Yahoo because they are the best but if one more search engine comes around, the users will switch to that. Once a corporation builds a solid reputation they have some staying power. The supplier power of the Internet industry is also high (Wheelen & Hunger, 2007).

The suppliers of the industry are the people who can come up with new web site concepts, online services, and technologies. Internet companies have gained their competitive advantage through the superior technology in terms of services, communication technology or website design. For example Google was started because of a new and unique algorithm that was applied to Internet searching (Wheelen & Hunger, 2007). The amount of competition is very high in the internal industry; there is no company that does not have to compete with some other companies. The Internet industry is in its growing stage and every company wants a large amount of profits and customer base. In this industry, the switching costs are so low that ...

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1356 Words, APA Format