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    The Google Corporation

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    Research The Google Corporation.

    Using your research findings from the Library and the Internet, develop both an EFAS (External Factors Analysis Summary) table and an IFAS (Internal Factors Analysis Summary) table. The tables are to be submitted in one Excel file (one sheet for the EFAS and one sheet for the IFAS), separate from your assignment that will be written in MS Word.

    The knowledge of the software and math in building the MS Excel tables is very important, and your ability to communicate in writing and present your arguments is just as important. The description of both your environmental and internal scanning process, including what factors you considered and why will be in your MS Word file.

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    Solution Preview

    Please find the file attached.

    Google is a well known name in the internet industry. It was founded by Larry page and Sergey Brin in 1998 and incorporated as a privately held company. Google Inc. is a publicly traded company, which is headed by Dr. Eric Schmidt (CEO), specializing in internet searching and online advertising. The head office of the company is situated in the heart of Silicon Valley, California. It has over 25 offices throughout America, Europe and Asia. The keyword based advertising and search engine technology is the main source of its revenue. There are three primary market segments that Google serves: end users, advertisers and partner web sites. The advertisers pay some fee for their advertisements displayed with the search requested by the users (company overview, 2008).

    The mission statement of the Google is to organize the world's information and make it universally accessible and useful. According to the company the most effective and ultimate way to fulfill their mission is to put the user need first. The company is aiming to develop tracking mechanisms, deliver new advertising technology and provide a larger base of information search for users as its long term objectives. The short term objectives of Google are to anticipate growth by expanding workforce, further expansion into global market and development of new product and innovation. Mainly, the geographical market of Google is developed countries but it includes the market of developing countries also where it finds new customer base and potential growth (company overview, 2008).

    Google is a company with encouraging employee policies. To encourage idea generation and feedback, Google has applied two unique policies. Every employee of the company posts a weekly review of his or her activities to the website of the company. New and creative ideas posted by the employees are delivered to each and every employee of the company by electronic mailing software. (Hardy, 2005).

    Internal Factor Analysis includes the company's internal strengths and weaknesses. These internal strengths and weaknesses reside inside the company and affect the company's growth.

    Strengths: Google is having various factors that are needed ...

    Solution Summary

    This response addresses the queries posed in words as well as excel file , APA References