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    Example of a publicly traded company's financial metrics

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    Your work at Strident Marks has paid off in many thousands of dollars of profit sharing to you this year. You know it is best to diversify your investment and not put it all back into your company through stocks. So you decide to seek out additional publicly traded companies to invest in.

    Choose a publicly traded company you are interested in learning more about from an investment standpoint. Identify key metrics and ratios of the company that will give a good indication of how "investment worthy" it is. List the key financial metrics and ratios for that company that you believe best represent its financial condition. Explain your reasoning as to why the metrics / ratios you have chosen are important. Find websites that will help you review those metrics for that company. What is your initial evaluation of that company from the metrics you have chosen and the information publicly available?

    What would be a good publicly traded company that would be good to use to work to plug numbers into the excel spreadsheet where I calculated beta on a ficticious company previously?

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