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War of Ideas: ISIS

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• How would you create a Strategic Communication campaign to counter that of ISIS in the War of Ideas?
• Describe which medium(s) you would use (could be one or many), and some things pertaining to that medium you should consider when structuring your response.
• How would you inspire your audience to take action on your ideas, and how do you know if your ideas are taking hold?
• What are some factors you should explore to strengthen your response?

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Solution Summary

This posting discusses how to fight and win the war of ideas on social media.

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The Strategic Communication campaign that I will create will be based on promoting the precepts of secularism. These will be used to counter radicalism being propagated by ISIS. My campaign will increase awareness of secularism, get information about persons who have been influenced by the ISIS propaganda, and persuading them to accept secularism as the more humane ideology. I will create the persona of people who are likely to be influenced by ISIS. These include Muslims who have been adversely affected by wars, state violence, and anti-terror action. I will develop a detailed profile of such persons, including their pain points, the social media they favor, their interests, and their location. Next, I will choose the social media channels to approach them, develop a schedule for a social media campaign, and find out the right tools to increase my reach. After this, I will develop the content that I will send to persuade the individuals to secularism, the management of social media, and the analytics that I will use to ...

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Kasim Johar, MBA
Education
  • MBA, Indian Institute of Social Welfare and Business Management
  • BSc, University of Calcutta
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