Globalization is merging many regions together and homogenizing them on economic and cultural traits. Many locations strive for unique, recognizable scalar identities while also globalizing. This can be seen in border areas around the world. The border between US and Canada is a good example of a location striving for both uniqueness and integration. What are some processes and examples between US and Canada that reveal the dual quality of their partnership, i.e., explain and demonstrate how the US and Canada are becoming similar while also working to remain different along cultural, political, or economic lines?© BrainMass Inc. brainmass.com October 17, 2018, 7:39 am ad1c9bdddf
There are some processes between US and Canada that reveal the dual quality of their partnership. The most important comparison is between the economies of Canada and the United States. According to 2011 figures the GDP of Canada was $1.6 trillion whereas the US was $14.76 trillion. That is the USA had 9.2 times greater GDP. The GDP per capita was $47,567 USD in Canada whereas it was $47,106 in the US. The GDP growth rate was 3.1% in Canada whereas it was 2.9% in the US. In Canada, the total tax and non-tax revenue for government equal 38.4% of GDP when compared to the US rate of 28.2%. Both the ...
This solution explains similarities and differences between US and Canada. The sources used are also included in the solution.
Product marketing in a foreign country
For this project, choose a product that is currently available in the country where I live (USA) and want to market in another country. I need to develop a portion of the strategic marketing plan that includes the following:
1. Identify the product you have chosen. Briefly describe the country in which you have chosen to market the product and why you selected that country. Consider and describe such things as the country's receptiveness to international trade, opportunities to trade with that country already in place, demographic attributes of the country's population and documented preferences of the consumers.
2. Explain how you will ensure that your product will be competitive with similar products already marketed in the country. Consider and discuss export restrictions, trade policy, consumer preferences and any aspects of the similar products or the marketing environment which are relevant.
3. Locate general information about the marketing environment in the country, and determine marketing strategy. Will you use a differentiated product line, or will you offer the exact same product currently marketed in the US? Will you use the same marketing pieces, such as TV, radio, print ad, internet, viral marketing, internet marketing, currently used in the US, or different ones? Why or why not? Explain how these will be similar or different from the current strategies that are being used in your home country and why there are similarities or differences.
Report should contain an abstract, a short introduction, and conclusion in addition to the body of the presentation.
Must include a reference list. All research should be cited in the body of the paper.
Please note that if you have a source in your reference section, you need to cite it in the body of the paper and vice-versa, per APA guidelines.
-Define the role of ethics and social responsibility in business.
-Describe the opportunities and challenges of conducting business in other countries.
-Identify and explain leadership styles and managerial skills.
-Discuss the impact of technology on business.
-Use effective communication techniques.
-Recognize situations that present potential ethical and legal issues and develop solutions for those issues.