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Environmentally Friendly Businesses

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A new restaurant chain in the Pacific Northwest, interested in making their operations environmentally friendly, has asked your advice about two measures:

a. They are considering using some synthetic building materials, which require relatively more energy and nonrenewable resources for their manufacture. Can your client justify it on environmental grounds?

b. Should they use paper towels or hot air dryers in their restrooms?

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This is a great question, one that highlights the difficulties in measuring the environmental impact of different activities and materials. I will rely on a few web resources I have seen in researching this material; I will give the website urls so you can look at them also.

First, when choosing to use synthetic materials in building a restaurant, there are many things to consider. One good thing to think about is the impact of the materials used initially in putting up the restaurant vs. the impacts of other practices in this business, like exclusively using locally produced organic food for as much of the product as possible. In the long term, this sort of thing could far outweigh any benefit of exclusively using "green" building materials. The use of energy and water saving appliances in a business like a restaurant could also have a huge ...

Solution Summary

Find out how restaurants can be environmentally friendly in this solution.

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Create a SWOTT table summarizing your findings. A SWOTT table template will be provided to you. Not every factor will necessarily be appropriate for your business. You must, however, address a minimum of seven factors among which you must address the legal and regulatory factor as well as the economic factor. Also, not every factor will contain an opportunity, threat and trend or a strength, weakness and trend. Do not force-fit something into a cell where it does not fit.

· External forces and trends considerations:

o Global

o Economic â?" you must address this factor

o Technological

o Innovation

o Social

o Environmental

o Competitive analysis


o Strategy

o Structures

o Processes and systems

o Resources

o Goals

o Strategic capabilities

o Culture

o Technologies

o Innovations

o Intellectual property

o Leadership

Analyze at least seven of the forces from the list above. Your analysis must include the following:

· Include economic as well as legal and regulatory forces

· Critique how well the organization adapts to change.

· Identify the major issues and/or opportunities that the company faces based on your analysis above.

· What major trends are taking place today that might impact your selected business venture.

Your paper must include the SWOTT table.

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