Explanation of Pricing Strategy for Paper Products Company
Not what you're looking for?
Develop a pricing strategy for the product "Green Forest Facial Tissues made by Green Forest Paper Products":
1. Discuss what factors will impact the pricing strategy.
2. What pricing method would you use for this product/service and why?
These two questions require research. Citations and a reference list are required for this post.
Purchase this Solution
Solution Summary
This essay discusses the considerations that are made in developing a pricing strategy for an environmentally friendly paper product commonly used in most households. It explains why, even as awareness of the need to protect the environment, the need to develop green products and green manufacturing processes is increasing, there is a limit to what consumers are willing to pay. There is also a brief explanation of the psychology or thought process that goes into the decision making, when consumers select household products. It compares different pricing strategies and explains why some do not work in specific industries and why others may be more suitable. It further discusses how the level of industry competition influences pricing strategy
Solution Preview
Pricing Strategy for Environmentally Friendly Paper Product
This solution discusses the considerations that are made in developing a pricing strategy for an environmentally friendly paper product commonly used in most households. It explains why, even as awareness of the need to protect the environment and the need to develop green products and green manufacturing processes is increasing, there is a limit to what consumers are willing to pay. There is also a brief explanation of the psychology or thought process that goes into the decision making process, when consumers select household products. It compares different pricing strategies and explains why some do not work in specific industries and why others may be more suitable.
Pricing Strategy for Environmentally Friendly Paper Product
Green Forest brand facial tissues are an environmentally friendly product produced by the
Green Forest Paper Company Since 2005, producing paper products of at least 90% post-consumer
waste, with no dyes or perfumes, using a chlorine free process of whitening. Though the brand
identifies itself as an environmentally friendly one, which is becoming increasingly popular with
consumers, it also has positioned itself as "economically priced and strong, soft and absorbent"
(greenforestpaper.com, 2009). ...
Education
- MEd, Jones International University
- BSc, DeVry University
- MPH, Walden University
Recent Feedback
- "Thank you so much!"
- "Great work"
- "thanks for the information"
- "Thanks for the information"
- "Excellent Work, very well-written, clear and concise."
Purchase this Solution
Free BrainMass Quizzes
Introduction to Finance
This quiz test introductory finance topics.
Lean your Process
This quiz will help you understand the basic concepts of Lean.
Business Ethics Awareness Strategy
This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.
IPOs
This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)
Team Development Strategies
This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.