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Explanation of Pricing Strategy for Paper Products Company

Develop a pricing strategy for the product "Green Forest Facial Tissues made by Green Forest Paper Products":

1. Discuss what factors will impact the pricing strategy.
2. What pricing method would you use for this product/service and why?

These two questions require research. Citations and a reference list are required for this post.

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Pricing Strategy for Environmentally Friendly Paper Product

This solution discusses the considerations that are made in developing a pricing strategy for an environmentally friendly paper product commonly used in most households. It explains why, even as awareness of the need to protect the environment and the need to develop green products and green manufacturing processes is increasing, there is a limit to what consumers are willing to pay. There is also a brief explanation of the psychology or thought process that goes into the decision making process, when consumers select household products. It compares different pricing strategies and explains why some do not work in specific industries and why others may be more suitable.

Pricing Strategy for Environmentally Friendly Paper Product

Green Forest brand facial tissues are an environmentally friendly product produced by the
Green Forest Paper Company Since 2005, producing paper products of at least 90% post-consumer
waste, with no dyes or perfumes, using a chlorine free process of whitening. Though the brand
identifies itself as an environmentally friendly one, which is becoming increasingly popular with
consumers, it also has positioned itself as "economically priced and strong, soft and absorbent"
(greenforestpaper.com, 2009). ...

Solution Summary

This essay discusses the considerations that are made in developing a pricing strategy for an environmentally friendly paper product commonly used in most households. It explains why, even as awareness of the need to protect the environment, the need to develop green products and green manufacturing processes is increasing, there is a limit to what consumers are willing to pay. There is also a brief explanation of the psychology or thought process that goes into the decision making, when consumers select household products. It compares different pricing strategies and explains why some do not work in specific industries and why others may be more suitable. It further discusses how the level of industry competition influences pricing strategy

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