Purchase Solution

Advertising Analysis

Not what you're looking for?

Ask Custom Question

Please help in critiquing an advertisement. I have chosen to write about the Fiat ad; TV Ad for Fiat 500 Abarth. You can find it on YouTube. Here is the link: http://www.youtube.com/watch?v=siWVgAzhFC8

I'm not sure how to explain examples from the ad that draw inferences from the visual, written, and or spoken cues that were provided.

I'm not sure how to pinpoint potential credibility issues based upon my reading of the advertisement. By looking for fine print, spin, or unverified claims how can I provide 1-2 examples to support my analysis?

Finally, how can I point out instances of generalization, exaggeration, or scare tactics in this ad?

Purchase this Solution
Solution Summary

Advertising analysis is examined in the solution. The instances of generalization are provided.

Solution Preview

The underlying theme of this commercial is the same theme that has been bouncing around the advertising community for years: men are powerless to sex.
The commercial opens with a man walking down the street holding a coffee. By the way he is dressed, the viewer infers that he is a geek or a nerd, someone who is very inexperienced with women and sex. Soon, a beautiful woman catches his eye. He freezes, watching her fix her shoe. She catches him looking, and approaches him, speaking harshly in a foreign language. Based on her body language, we assume that she is berating him for staring at her behind. He quickly turns into stone, powerless against her. She soon realizes her power, and turns her anger into ...

Purchase this Solution
Free BrainMass Quizzes
Which play is it?

This quiz will give you one of the main ideas of a play. You have to guess which play is being talked about.

Introduction to Theatre

This quiz will examine the basic knowledge students have of theatre, including terms, history, and purpose.

Public Speaking Quiz

Quiz your understanding of public speaking. Learn about the elements of a solid speech.

View More Free Quizzes
Related BrainMass Solutions

  • As of December 31, International Galleries, Ltd.'s general l

    s general ledger account for Prepaid Advertising Expense had a balance of $10,000. However, an analysis of the account showed that $6,000 of that amount was for ads in the Daily Tribune newspaper that had been published during December.

  • Regression Analysis in Business Research

    Interpret the results of your regression analysis The regression coefficient of advertising cost gives the impact of advertising on the number of orders. Here the estimated value of is 53988.91054.

  • Regression Analysis and Interpretation

    Perform regression analysis, showing all work. Analysis of results and recommendations regarding how much money should be spent on advertising. Data is included within the attachment. Please see the attached files for details.

  • Regression analysis of annual sales based on advertising expense

    (c) The regression analysis formula is y= 2.2x + 1.5 What sales would we expect if we spent 2.5 million in advertising? 5 million?

  • Identify a business research issue, problem, or opportunity

    It tells us that even when no money is spent on advertising, the order could still be $595,168. This is the limitation of the analysis. We can then try to predict the advertising cost when the advertising cost is, say $100,000.

  • Multiple Regression Analysis

    295728 Multiple Regression Analysis for Advertising Salesman Multiple Regression Analysis | | The company has been able to determine that its sales in dollars depends on the advertising and the number of vendors and is therefore used data from previous

  • Regression Analysis of Time Series Data

    This solution conducts a regression analysis on the advertising data provided to determine the regression equation and forecast total yearly amounts of money spent on advertising.

  • Analysis of simple-linear and multiple regression examples

    Discuss how strong you think the relationship is between the amount of money spent on television advertising and the number of orders received. Please use the Correlation procedures within Excel under Tools > Data Analysis.

  • Adjusting entries

    s general ledger account for Prepaid Advertising Expense had a balance of $10,000. However, an analysis of the account showed that $6,000 of that amount was for ads in the Daily Tribune newspaper that had been published during December.

  • Identify a business research issue, problem, or opportunity

    analysis.

View More Related Solutions