Purchase Solution

Protection of TRADEMARK, OPERATING SYSTEM, AND APPLICATION

Not what you're looking for?

Ask Custom Question

WHAT SHOULD LEGO MANAGEMENT DO TO PROTECT ITS TRADEMARK, OPERATING SYSTEM, AND APPLICATION? PROVIDE AT LEAST TWO ALTERNATIVES AND DISCUSS THE PROS AND CONS OF EACH.

Attachments
Purchase this Solution
Solution Summary

WHAT SHOULD LEGO MANAGEMENT DO TO PROTECT ITS TRADEMARK, OPERATING SYSTEM, AND APPLICATION? PROVIDE AT LEAST TWO ALTERNATIVES AND DISCUSS THE PROS AND CONS OF EACH.

Solution Preview

First of all, Lego should trademark its brand name and logo, ie, Lego brand and logo, so that other companies cannot misuse the company's brand name and use similar brand name to sell their products. Trademark is a must for Lego as it will prevent other companies to use similar looking brand names, such as the "Legos" mentioned in the case and thus, avoid confusion in the minds of the consumer as no other company will be tempted to use similar brand name and Lego will have the right to sue that company for infringement of trademark.

Apart from protecting its brand name via trademark, Lego's management has several alternatives to protect its operating system and application. However, we will mainly discuss here copyrights and patents. Both these alternatives have their own pros and cons and thus, Lego's management need to evaluate these alternatives in an extensive manner to make the correct choice.

Let us first start with Patent. Lego can acquire patent on its proprietory software technology, invention and the operating system. The major benefit of patent ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
Excel Introductory Quiz

This quiz tests your knowledge of basics of MS-Excel.

Basic Computer Terms

We use many basic terms like bit, pixel in our usual conversations about computers. Are we aware of what these mean? This little quiz is an attempt towards discovering that.

Basic Networking Questions

This quiz consists of some basic networking questions.

Word 2010: Tables

Have you never worked with Tables in Word 2010? Maybe it has been a while since you have used a Table in Word and you need to brush up on your skills. Several keywords and popular options are discussed as you go through this quiz.

C++ Operators

This quiz tests a student's knowledge about C++ operators.

View More Free Quizzes
Related BrainMass Solutions

  • Priority right and trademark

    Analyze why trademark protection should be granted to your party and not to the other one.

  • Riordan Manufacturing move to China

    Trademark protection in China is emboldened in its 1982 trademark law which was later revised in 1993 and 2001 to take into account various requirements of WTO IPR.

  • Differences between Trademarks and Service Marks

    (http://www.uspto.gov/trademarks/basics/trade_defin.jsp) In order to maintain a trademark you must file a "Declaration of Application for Renewal under Sections 8 " between year five and six following registration, and a "Declaration of Application

  • Trademark law

    To try to get total protection of a business name, the owners should be the first to use the trademark in commerce, and by being the first to register the mark with US Patent and Trademark Office.

  • Intellectual Property Rights: Patents

    A trademark is a word, phase, symbol or design that identifies the source of the product. A trade mark is recognizable and is used to distinguish the product. The trade mark may be used on a voucher, a label, or the packaging of a product.

  • Internet Business of BUG Inc.

    This will provide BUG the fundamental protection that will prevent others from practicing the invention without a license from BUG for a period of 20 years from the date of filing of the patent application.

  • Legal protections for its intellectual property

    There is also the Trademark Law Treaty that provides some protection. Moreover, BUG Inc can register its trademark with the World Intellectual Property Organization for multiple jurisdiction registration. This is called the Madrid system.

  • Lanham Act: What are protected marks, and what are the five distinctive marks?

    2. the trademark is valid and entitled to protection; 3. the domain name must be identical or dilutive of the owner's mark; 4. the defendant must have registered, used, or trafficked in the domain name; and 5. the defendant must have done it in bad

  • Patent Law Case

    The term of a new patent commences from the date when the company files for a patent and continues for 20 years from the date the application was filed for in the office of the United States Patent and Trademark Office.

View More Related Solutions