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V-Commerce

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I need some help with the following questions:

* Based on Arakji and Lang's articles, how can companies use virtual worlds to develop and implement effective v-commerce strategies?

* Based on Macgregor and McCulloch's articles, discuss the challenges of collaborative tagging and the potential benefits.

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Based on Arakji and Lang's articles, how can companies use virtual worlds to develop and implement effective v-commerce strategies?

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Arakji and Langa:

Companies can use virtual words in a wide range of ways to implement effective V-commerce strategies. For example, such virtual words can be effectively used to come closer to their customers by connecting with them directly via such virtual words and thus, gain a better understanding of their needs and preferences. Further, such virtual words allow companies to find new potential customers and significantly enhance their reach and brand awareness. Companies can even utilize such virtual words to make actual sales and thus, earn revenues ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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