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Influences on the Setting of Prices

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Buyer's perceptions of a product and its price are an important influence on pricing. Value consciousness, price consciousness, and prestige sensitivity are three ways of describing these perceptions. Discuss how these characteristics influence the buying decision for one of the following products: a new house, an airline ticket, or an automobile.

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Buyer's perceptions of a product and its price are an important influence on pricing. Value consciousness, price consciousness, and prestige sensitivity are three ways of describing these perceptions. Discuss how these characteristics influence the buying decision for one of the following products: a new house, an airline ticket, or an automobile.

A buyer's perceptions of a product and its price does have a truly important influence on pricing, and as such, value consciousness, price consciousness, and price sensitivity have a measurable impact on the buyer's perception of value, a determination ...

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