The Justification for or fundamentals behind global expansion and why an organization should expand globally.
The reasons for companies to go global are:
1.) Resource seeking,
2.) Market seeking,
3.) Efficiency seeking, and
4.) Strategic asset seeking.
Edwards (2011) cited the reasons for going global in the following manner:
-Build more brand and shareholder value,
- Add revenue sources and growth ...
The solution looks at the rationale why companies must go global. It was pointed out that a very simple justification of global expansion is that local market is already saturated.