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The Justification for or fundamentals behind global expansion and why an organization should expand globally.

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The reasons for companies to go global are:

1.) Resource seeking,
2.) Market seeking,
3.) Efficiency seeking, and
4.) Strategic asset seeking.

Edwards (2011) cited the reasons for going global in the following manner:

-Build more brand and shareholder value,
- Add revenue sources and growth ...

Solution Summary

The solution looks at the rationale why companies must go global. It was pointed out that a very simple justification of global expansion is that local market is already saturated.

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Question (1)
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Answer the following using the case study "PepsiCo India: On the Road to Sustainable Development?"

Define how the shaping and driving forces PepsiCo experienced in India impacted the leadership agenda. In particular, address whether the impact of the forces merely created leadership recognition that situations needed to be fixed or contained in order for the firm to penetrate further into the Indian consumer market, or whether the impact of the forces created a reorientation of the leadership agenda as the PepsiCo mindset changed because of learning about and exploring a complex set of concerns for the future.

Question (2)
In the world of global talent and leadership, define which one or two minds are crucial to the solution of PepsiCo's dilemma in India. Defend your choice with information in the case study, in Gardner's text, or in more current articles, you are able to find about PepsiCo's Asian presence.

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