Explore BrainMass
Share

Explore BrainMass

    Going Global

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    The Justification for or fundamentals behind global expansion and why an organization should expand globally.

    © BrainMass Inc. brainmass.com October 10, 2019, 3:48 am ad1c9bdddf
    https://brainmass.com/business/wto-and-gatt/going-global-436178

    Solution Preview

    The reasons for companies to go global are:

    1.) Resource seeking,
    2.) Market seeking,
    3.) Efficiency seeking, and
    4.) Strategic asset seeking.

    Edwards (2011) cited the reasons for going global in the following manner:

    -Build more brand and shareholder value,
    - Add revenue sources and growth ...

    Solution Summary

    The solution looks at the rationale why companies must go global. It was pointed out that a very simple justification of global expansion is that local market is already saturated.

    $2.19