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    Going Global

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    The Justification for or fundamentals behind global expansion and why an organization should expand globally.

    © BrainMass Inc. brainmass.com October 2, 2020, 2:24 am ad1c9bdddf

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    The reasons for companies to go global are:

    1.) Resource seeking,
    2.) Market seeking,
    3.) Efficiency seeking, and
    4.) Strategic asset seeking.

    Edwards (2011) cited the reasons for going global in the following manner:

    -Build more brand and shareholder value,
    - Add revenue sources and growth ...

    Solution Summary

    The solution looks at the rationale why companies must go global. It was pointed out that a very simple justification of global expansion is that local market is already saturated.