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Apple: annual report, find product revenue R&D compensation

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1) Rank the products in terms of revenues: For example, which product produced the most sales, which one the least;

2) Rank the products by income produced;

3) Did your rank the products in the same sequence; that is, all products ranked the same in terms of both revenue and income generated or different ranking. If different what caused the different rankings?

4) How much did Apple invest in Research and Development over the last year? Is R&D spending slowing down or gaining over the last three years?

5) How much did the company's top five officers receive in compensation during the year? What percentage of total income did they receive in the last year?

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See attached for cut-and-pasted sections of the report. Apple's reports are given.

1) Rank the products in terms of revenues: For example, which product produced the most sales, which one the least;

A cut and paste from page 74 of the 2012 Apple Form 10K (attached), the ranking is:

1. iPhone
2. iPad
3. Mac
4. Music related products & services
5. iPod
6. Other hardware/software

2) Rank the products by income produced;

Apple does not release this information to the public. They give overall product margins of 43.87%:

sales 156,508
gross profit 68,662
gross profit percent 43.87%

So, profits by product would require considerable guessing because they don't even give a HINT. They show ...

Solution Summary

Your tutorial contains sections of the 2012 10K and the 2011 Proxy report of Apple (2012 Proxy is not published as of this posting) and selects the data needed from these sections.

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