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Counterfeiting and the Global Marketplace

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Based upon the information in this unit's readings, create a post that answers the following:

1. Describe how some of the benefits of globalization have actually hurt businesses whose products are widely integrated in international markets. Do you think globalization itself will sustain the problem of counterfeits?

2. Do you think companies can immunize themselves from the threat of counterfeits? Why or why not? If so, how?

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1. Describe how some of the benefits of globalization have actually hurt businesses whose products are widely integrated in international markets. Do you think globalization itself will sustain the problem of counterfeits?

In the study case "Fakes", the author cites examples of how counterfeiting directly benefits from the globalization of products and companies across the world (Fakes). Summarizing the definition of globalization as presented in the text, it explains that globalization is the spread of money and technology into new markets. This expansion then begins a process of utilizing and taking advantage of the low-costs associated with these new markets for labor and materials and this creates the perfect export scenario that begins manufacturing cheap items and then progresses ...

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Also, manufacturers are using new technologies, holograms, and many other tactics to try and stay ahead of the counterfeiters in an effort to reduce the damage and the threats that these counterfeit operations impose. However, even with all the money and technology being applied to stop counterfeiters, it appears there are no companies who have successfully found a solution to make them immune to this issue (Pearce & Robinson, 2011).

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