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    Lawrence Sports Benchmarking

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    Lawrence Sports Generic Benchmarking
    After reviewing the Lawrence Sports simulation, you will identify several issues that directly connect to the concepts in the mind maps for weeks 1 through 3. In addition to reading the assigned text materials to develop knowledge about the concepts, a thorough master's-level education requires the development of effective research skills. In this assignment, you will work collaboratively to create a rich source from which you will individually develop alternative solutions for Lawrence Sports.

    Step 1
    Individually, identify and research two companies that have faced specific issues related to those you identified in the scenario and connected with the course concepts. For each company selected, discuss the following in a 350-word synopsis: (A) issue identified in the scenario that is also facing the company, (B) how the company responded to the issue, and (C) outcomes of the company's response to the issue. Thus, each team member should have two 350-word synopses, one for each company, which provides the information identified. To avoid duplication of efforts, each team member should identify, to the team, the companies he or she will be researching before doing this part of the assignment.

    Step 2
    As a team, based upon the information gathered from the individual work done in Step 1, prepare a 1,050-word to 1,400-word analysis that synthesizes the key findings. As a team, using the companies researched: (A) identify the key course concepts and (B) compare and contrast the practices of each company related to those concepts. Appropriately cite all references used.

    Step 3
    The team will submit a final composition which consists of a title page, the team's overall analysis, the individual company synopses (with the preparer of each synopsis identified), and an appropriate reference page. As a guideline, a team of five will submit roughly 13-14 pages of material as well as a title page and reference page.
    Format the paper according to APA style.

    Must cover the topic: Evaluate the risks and opportunities of working capital strategies for the step 2 analysis.

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    Solution Preview

    Federated Department Stores

    Holding itself as the 14th largest retailer in the United States Federated Department Stores operates over 860 stores in more than 45 states. According to Federated's SWOT Analysis in January 2006 revenues were 22 million up over 45% from the previous year. On the other side operating profit had soared to over 73% against 2005 budgets. "Considering that in 1992 R.H. Macy & Co. filed Chapter 11 due to bad debts, poor collections, and weak consumer confidence levels" (Rutberg, 1992). Defaulting on commercial loans has been a large issue with banking institutions leading to retail loans becoming insolvent. "In the past two years, the landscape has been littered with high-profile retailers overburdened with debt and reaching into the bankruptcy courts for relief" (Rutberg, 1992). Declining sales revenues with Mayo might make LS cautious about a softened consumer confidence once again.

    Federated has forged a name into households across the United States giving them a strong brand recognition among consumers. Both Federated and Mayo share the same recognition as being leading retailers in their fields. A major concern for Federated has been the threat of counterfeit goods entering the marketplace. In 2005 Global Congress on Combating Counterfeiting states, "more than 5,024 incidents of counterfeiting was reported across the globe" (SWOT, 2005). Although LS only sells their brand to Mayo in the marketplace other retailers are buying goods from other distributors manufacturing the ...

    Solution Summary

    This solution discusses Federated Department Stores in 352 words, two references and Johnson & Johnson in 452 words, four references.