Businesses Using Target Pricing
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Target pricing is experiencing growing use in North America. Should businesses use target pricing? Do you think target pricing can only be used for manufactured goods, or can it also be applied to services? Defend your choices.
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Solution Summary
This solution discusses the concept of target pricing, whether or not businesses should use this method, and if it can be used for services or only for manufactured goods.
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Even though target pricing is experiencing an increase in use in North America, it still remains a somewhat controversial issue with both supporters and opponents among purchasing agents. When using this pricing method, the selling price of a product is calculated to produce a particular rate of return on investment for a specific volume of production. Some businesses should consider using the ...
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