Explore BrainMass

TQ Model and Methodology

Select a TQM model or methodology. Assume that you are an expert on the selected TQ model/method. Prepare a 1,050-2,000-word paper defending your selected TQM model/method in which you identify a specific TQ model/method and present it to your organization's leadership so that they can incorporate it into the organization's strategic planning process.

The chosen methodology is Value Chain Analysis. The chosen organization is the US Navy or the military as a whole.

© BrainMass Inc. brainmass.com June 25, 2018, 5:47 am ad1c9bdddf

Solution Preview

This concept is introduced by Michael Porter. The primary value chain activities are:

Inbound Logistics: the receipt of raw material and its issuance to the manufacturing
Operations: the processes of transforming inputs into finished products and services.
Outbound Logistics: the warehousing and distribution of finished goods.
Marketing & Sales: the identification of customer needs and the generation of sales.
Service: the support of customers after the products and services are sold to them.

Value chain helps in identifying the core competencies of the organization. It helps in reducing the cost and improving the quality of the each of the activity in the value chain. It also helps in improving the focus where non value added activities are removed from the activities of the organization.

Importance in strategic management

In a company there are resource strengths represent competitive assets. A company having particular strengths and the competitive capabilities in which they can engage in competitive advantage will allow the company to perfume well in the marketplace. Furthermore, these strengths which take the form on the following :
- A skill or important expertise
- Valuable physical assets
- Valuable human assets
- Valuable organizational assets
- Valuable intangible assets
- An achievable or attribute that puts the company in a position of market advantage
- Competitively valuable alliances or cooperative venture
By having a sense of the strengths in the various resources state above, one must measure the competitive power of each item by answering the following questions:
- Is the ...

Solution Summary

The solution provides a value chain analysis of the US navy.