New Life for Old Products
Not what you're looking for?
You are the marketing director for a product that has reached the declining stage of the product life cycle. Pick a product that meets this characteristic. What are your recommendations to management to breathe new life into this product?
Purchase this Solution
Solution Summary
Ways management can breathe new life into a product that has entered the declining stage of the product life cycle.
Solution Preview
A product that meets the declining phase characteristic is the personal CD player. With the advent and popularity of digital media sources including iPods, etc, the personal CD player is quickly becoming a thing of the past.
My recommendation to management would be to first do whatever can be done to reduce costs. For example, if thirteen colors are ...
Purchase this Solution
Free BrainMass Quizzes
Six Sigma for Process Improvement
A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Introduction to Finance
This quiz test introductory finance topics.
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.