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New Life for Old Products

You are the marketing director for a product that has reached the declining stage of the product life cycle. Pick a product that meets this characteristic. What are your recommendations to management to breathe new life into this product?

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A product that meets the declining phase characteristic is the personal CD player. With the advent and popularity of digital media sources including iPods, etc, the personal CD player is quickly becoming a thing of the past.

My recommendation to management would be to first do whatever can be done to reduce costs. For example, if thirteen colors are ...

Solution Summary

Ways management can breathe new life into a product that has entered the declining stage of the product life cycle.

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