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Marketing Mix: Product and Place

Assignment Type: Individual Project Deliverable Length: 2-3 pages

Find a consumer who is extremely loyal to a brand-name product. The person can be family, friend, classmate, or other. Probe for information as to why that brand loyalty exists.

1. Discuss the findings on the person's brand loyalty.
2. Research the brand using the company's website and the library's online databases. Provide a background on the brand and how it is promoted in the market.
3. Apply your findings to analyze why this person has a brand loyalty to the product.

Be sure to credit your sources and include references. Please use the attached Template.

Please submit your assignment in the Word template provided using APA format.


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Unit 3 Individual Project
MKT255 - Fundamentals of Marketing
Date: 19-10-2009

This project delineated the concept of brand loyalty along with the selection of a brand by a person who is the friend of mine. The brand selected for the discussion is Toyota's cars, which are very well-recognized in the minds of its customers.

Unit 3 - Marketing Mix: Product and Place
Brand Loyalty is the consumer's witting or insentient decision, articulated through intent or behaviour, to repurchase a brand repeatedly (Kotler, 2002). Brand Loyalty occurs as the consumer comprehends that the brand extends the right product characteristics, image, or level of excellence at the precise price. Here this concept will be discussed with the help of Toyota's different car brands.
Description of Person's Loyalty to a Brand
The image adjoining a company's brand is the most important basis of its competitive advantage and is consequently an important strategic asset that directly leads it towards it brand loyalty, same is the case with Toyota Motors Corporation which embraces all the safety features along with specific depiction ...

Solution Summary

Marketing mix for product and place is determined. A consumer who is extremely loyal to a brand-name product is examined.