Share
Explore BrainMass

Wonder Cleaners Marketing to Hilton Hotel - SWOT

Swot Analysis

We need to develop a swot analysis on a new product or service for an existing customer. The new product is going to be a baseboard cleaner that Wonder cleaners a cleaning service is going to market to the Hilton Hotel chain.

SWOT analysis
a. Strengths (internal)
b. Weaknesses (internal)
c. Opportunities (external)
d. Threats (external)
e. Trends (external

Solution Preview

Factors I consider most important...

Competitive Advantage

There are several important factors to recognize in the aging more mature population and its travel activities such as price, convenience and location. One of the key priorities for strategic hotel management includes the importance in satisfying the customer regardless of age or nationality. Competitive advantage refers to one or more aspects of an enterprise that provide it with an edge over its competition in some fashion. Based on Prahalad and Hamel's assessment, Susan Jurow offers three tests to identify a company's core competencies to help it achieve such an advantage: 1) it provides long-term strategic advantage; 2) it contributes to customer benefit; 3) and it is difficult for others to imitate (Jurow 1996, p. 300). Applying this analysis to the hospitality industry shows that while most industries are expected to recover from the shock of September 11, the tourism industry could suffer the most permanent job losses and identifying such core competencies is therefore imperative. For hotel and motel management and operations to be comprehensively understood, they must be considered within the context of the hospitality industry as a whole. Within this framework the management and operations of hotel is best understood and analyzed (Gray & Liguori, 1993). The hotel industry has existed since the dawn of time. At one time or another all men traveled, and in the course of travel needed to find adequate lodging of some sort. Traditionally this lodging came in the form of a room or bed in the home of a stranger. The travel and tourism industry in fact emerged from the need of man to travel (Gray & Liguori, 1993). From the earliest times there is evidence that man sought out refuge from people and hospitality; as early as in Biblical times and in ancient Greece and Rome in fact there is evidence that people offered hospitality to traveling strangers (Gray & Liguori, 1993)."

Laissez-Faire Leader

The Laissez -Faire leader can create the most significant gap between what he believes is going on in the organization, and what is actually occurring. Because this leader typically manages by exception only, the organization can continue in a dysfunctional state, but if the devolving performance never comes to the leaders attention, the organization will continue unabated. There are some situations in which the Laissez-Faire approach can be effective. The Laissez-Faire technique is appropriate when leading highly motivated and skilled people, who have produced excellent work in the past, and have a history of efficiency. Once a leader has established that his team is confident, capable and motivated, he can step back and let them get on with the task. In this type or organization, if the leader interferes, he can generate resentment and detract from their effectiveness. By handing over ownership, a leader empowers his group to achieve their goals. What is important to note about this leader, in handing over the ownership, he also relinquished his active involvement in the process, and thereby diminished his influence, and thereby his level of effectiveness. The goal of organizing is to produce better results, similarly leading or motivating is necessary for an organization to extract maximum performance out of the workers. With appealing incentives, workers would work honestly and put in their best. This in turn would save the company time and there would be a complete control of the managerial department over things like production control and quality control. When an employee is rewarded for work hard done, then it is only natural that they would put in the most effort. An employee would by nature be well-organized thus bringing the load off the managerial department as far as quality control is concerned. It would also give a higher rate of production and an organization can comply with increasing demands.

How would you implement those factors

External Promise
...for example you could say something like the following

"Our guests are as individual in personality and style as our hotels are. Our difference is our strength, and guests will be able to experience NAME HERE Hotels' individuality, only now on a grander scale. Our individuality, along with our commitment to care on a number of levels; our wish to provide comfort; and our sensibilities when it comes to style, flavor and fun are what remain at the heart and soul of the NAME HERE hotel experience. That experience is what keeps guests coming back.

A brief overview of each of the NAME HERE hotel Five Pillars includes:

Care: A sense that the NAME HERE brand, as personified by every staff member, cares about building a lasting and satisfying relationship with every guest. Service and caring?it's an attitude.

Comfort: Plush, cozy spaces with luxurious amenities for our guests to relax and rejuvenate. Remembering your needs or preferences, we invite you to feel at home.

Style: Whimsical settings of informal elegance, created by world-class designers, which celebrate the distinctive character of each hotel.

Flavor: Imaginative and fun restaurants and lounges, which feature extraordinary chefs, revered by both locals and travelers.

Fun: A ...

Solution Summary

9 Pages [If in MS Word] - 3246 Words - 11+ References - Including Competitive Advantage; Laissez-Faire Leader; External Promise; External Analysis; Customer Analysis; Competitor Analysis; Market Analysis; SWOT Analysis and SWOT Breakdown.

$2.19