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Quality Management and Productivities

1. What strengths, weaknesses, opportunities, threats and trends does hotel organization face?

2. How should quality be incorporated into the organization's SWOTT?

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What strengths, weaknesses, opportunities, threats and trends does hotel organization face?
I have taken Hilton Hotel as an example

SWOT Analysis is a powerful technique for understanding your Strengths and weaknesses, and for looking at the Opportunities and Threats you face. Specifically, SWOT Analysis is a simple but powerful framework for analyzing your company's Strengths and Weakness, and the Opportunities and Threats you face. This helps you to focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you. http://www.mindtools.com/pages/article/newTMC_05.htm
ENVIRONMENTAL ANALYSIS
External Factor Analysis Summary:
"The remote environment comprises factors that originate beyond, and usually irrespective of, any single firm's operating situation: (1) economic, (2) social, (3) political, (4) technological, and (5) ecological factors." (Pearce, 2004, p.79) Globalization presents a new series of challenges for organizations in that not only does the execution of core competencies become more challenging as well as amplified in importance, but also in that cross-cultural communication and the interaction of disparate values and beliefs further complicate organizational operations. Here we will analyze the affect of societal forces and to see what trends are like to affect the Hilton in a brief manner:

Economic Forces
One has monitor the economic trends like GDP trends, Interest rates, Money supply, Inflation rates, Unemployment levels, Disposable income. Currently in USA there is recession but in other parts of world there is growth especially in Asian countries. Individual economies becoming interconnected into a global economy. Thus gambling and hospitality industry will have an upswing especially in emerging economies.

Technological Forces
Impact of Internet, Portable Information Devices, Electronic networking, smart mobile robots, and increase in the speed of microprocessors will have tremendous impact on business.

Political Legal regulations
As a large company Hilton will find it tough to handle regulations like anti trust regulations. Here if the political situation is unstable then the environment is unfavorable for the business. Similarly higher Government debt, Budget deficit or surplus is also unfavorable. The other factors are:
? Tax Laws and other economic laws
? Foreign trade regulations
? Import tariffs and quotas
? Restrictions on international financial flows
? Environmental protection laws
? Copyright and patent laws
All these have an impact. The more the transparency the better it is for the business.

(www.en.wikipedia.org)

Societal Trends
It is of very much importance to it as its in the hospitality industry. The factors like lifestyle changes age distribution of population, life expectancies etc.

Competition
This is increasing especially in US and the margins are going down.

External Factor
OPPORTUNITIES
? Economic development of Asia and other developing countries
? Demographics favoring retailing and consumerism
? Opening up through WTO

Threats
? Increasing government regulations
? Strong ...

Solution Summary

1. What strengths, weaknesses, opportunities, threats and trends does hotel organization face?

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