SWOT Kimpton Hotels
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Kimpton Hotels: Balancing Strategy and Environmental Sustainability Case #32: Discussion Questions
1. What are the fundamental elements of Kimpton Hotels' strategy? Which of the five generic strategies do you believe Kimpton Hotels is pursuing? How well is it working?
2. What does a SWOT analysis of Kimpton Hotels reveal about Kimpton's situation?
Maximum total 250 words. Please give bullet points only.
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Solution Summary
This posting analyzes Kimpton Hotels: Balancing Strategy and Environmental Sustainability. It also does a SWOT analylsis.
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STEP 1
1. What are the fundamental elements of Kimpton Hotels' strategy?
The fundamental elements of Kimpton Hotels' strategy are to differentiate its services:
By targeting the business segment;
By targeting the middle business segment;
Positioning itself as a socially responsible hotel using its "Earth Care" program;
The hotel wants to position itself as an ethical organization that uses its business strategies.
Which of the five generic strategies do you believe Kimpton Hotels is pursuing? How well is it working?
The five generic strategies are:
1. Targeting the business traveler;
2. Targeting the socially conscious traveler through its ...
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