Please see the attached file.
Identifying the strengths, weaknesses, opportunities, and threats for an organization may be accomplished through a SWOT analysis. By looking at the internal and external environments, the organization will receive a comprehensive look at the organization's resources and capabilities, which can be compared to others in a competitive industry. Strengths and weaknesses are considered to be internal examinations, while opportunities and threats are considered to be external examinations.
Non-profit organizations engage in activities or support activities for private or public interests without monetary or commercial profit. As any organization, a strategic plan should be created for non-profit organizations in order to assure success. One of the first analysis done for a strategic plan is the SWOT and should give an effective overview of the past, present, and future of the organization as a whole. Use the SWOT "to create a quick map of the internal and external view of your potential organization, and the SWOT will help make the decision of how to proceed" (Should I Start a Nonprofit Organization?, n. d, ¶ 4.).
Resources and capabilities are considered the organization's strengths and can be used in creating a competitive edge over others in the industry. Some strength may include:
- brand names
- access to distribution networks
- quality processes and procedures
- exclusive access to natural resources
- new and/or innovative product
- specialist in marketing, expertise
- respected board ...
Conducting a non-profit SWOT analysis showing the strengths, weaknesses, opportunities, and threats of the company.