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Standard Business Plan Research

Execute the research necessary to find what is contained in each of these sections of a standard business plan.

a. Cover page
b. Table of contents
c. Executive summary
d. Company description
e. The product or service
f. The market
g. Marketing
h. Management/ownership
i. Competition
j. Financial statements and projections
k. Appendices

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Ankoor Desai

Dear student,
Please remember that this is a guide and please use it as such. You still need to put the answers in your own words. You can summarize, and paraphrase the information to fit your needs but I would advise that you do not turn it in word for word as your own work or you risk plagiarism. I would also suggest putting the information into the format your instructor provided, as this may differ from your institute's requirements. Good luck with your studies!
Business Plan contents

a. Cover page

Cover page is your first impression on the Client. A good cover page can create a good impression. You can have a hardbound or a paper based cover page.

The cover page contains the title of the Plan, the name of the customer, the name of the provider company, Version, Date, and any other information that is made mandatory to be published.

b. Table of contents (TOC)

Table of contents page typically contains a list of Chapters included in the Business Plan. The term Table of contents is usually mentioned on the top & preferably centre aligned.

Along with the list of chapters, any graphs, tables or specific references can also be mentioned separately in the table of contents along with the page number on which the TOC is placed.

Depending upon the depth of inclusion, subtopics can also be included in the TOC.

The contents list of your plan performs three critical functions:

- Lists structure of the Plan
- Provides index to enable page access
- Helps to guide and think through the plan

The third part, is not focused upon much but it helps

- Think about the scope of the plan
- Test the logical flow of the plan
- Link sections

c. Executive summary

Executive summary briefs out the entire plan. It generally includes Business Identity, Product mention, Services, Purpose of association or the business plan and key numbers in the business plan. In case a person does not have too much time to go through the entire plan then the executive summary should convey the entire jest of the plan in brief. An executive summary should not exceed more than a couple pages. Ideally it should be in a single page.

Never waste any words in an executive summary. It is like getting a chance to meet Bill Gates and talking to him about your childhood friend, rather than talking business.

d. Company description

Company description ...

Solution Summary

This solution executes the research necessary to find what is contained in each of the given sections of a standard business plan.