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    SFAS - Safeway

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    Research the Safeway website.

    Using your readings, the Library, and the Internet, and any additional resources necessary, you are being asked to complete the following sections of a Strategic Audit (See examples starting on page 78 and pages 179-185 following appendix 11.C):

    1. Analysis of Strategic Factors. Since you are aware that your analysis of strategic factors or SFAS (Strategic Factor Analysis Summary) is based on IFAS and EFAS tables, and since we will need to understand your choices, you are required to submit the three tables in Excel format in one separate file from your written Word assignment. Non submission of an Excel file or submission of a table in a Word file will cause you to lose half of the points of this assignment. No comments are needed on the IFAS and the EFAS tables, but comments are needed on the SFAS table, which is the foundation for this assignment (You will submit one Excel file that will include three separate sheets, one for the IFAS, one for the EFAS and one for the SFAS). As a reminder, two files are to be submitted: One Excel file (counting for three pages) and one Word file (five to seven pages double-spaced). You will be graded on your knowledge of the software and math in building the MS Excel tables, and on your ability to communicate in writing and present your arguments.

    2. Strategic Alternatives and Recommended Strategy Here you will be graded on your ability to analyze economic, socio-cultural, political-legal, technological, and financial data to justify your available strategies and the one(s) you recommend.

    3. Implementation: Describe the implementation of the strategy(ies) you recommended.

    4. Evaluation and Control: How do you evaluate the performance of your implemented strategy(ies)? For a sample outline of a Strategic Audit, review examples starting on page 78 and appendix 11.C.

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    Solution Preview

    Please find attached the solution guideline.

    Though the attached files have a sample solution, i would recommend that you present it in your own words. This should help you understand the concept better.

    Also, in case the same file is accessed by some other student then, you will not risk plagraism.

    I am attaching the annual report, corporate profile, fact book as well as an analyst report for your reference.

    Company Background

    Safeway Inc., together with its subsidiaries, operates as a food and drug retailer in North America. The company operates stores that provide an array of grocery items, food, and general merchandise, as well as features specialty departments, such as bakery, delicatessen, floral, and pharmacy, as well as coffee shops and fuel centers. It also offers SELECT line of products that include baked goods, sparkling ciders and lemonades, salsas, whole bean coffees, frozen pizzas and entrees, and fresh and dry pastas and sauces, as well as an array of ice creams, hors d'oeuvres, and desserts; O ORGANICS line, which comprises milk, chicken, salads, juices, and entrees; Lucerne line of dairy products; Eating Right line of better-for-you products; Bright Green line of home care products; Total Pet Care line of pet foods and pet care products; and Value Red line of value-priced paper goods.

    As of December 31, 2009, Safeway operated approximately 1,725 stores in California, Oregon, Washington, Alaska, Colorado, Arizona, Texas, the Chicago metropolitan area, and the Mid-Atlantic region, as well as British Columbia, Alberta and Manitoba/Saskatchewan. In addition, the company owns and operates GroceryWorks.com Operating Company, LLC, an online grocery channel, doing business under the names Safeway.com, Vons.com, and Genuardis.com; and Blackhawk Network Holdings, Inc., which provides third-party gift cards, prepaid cards, telecom cards, and sports and entertainment cards to North American retailers for sale to retail customers. Additionally, it engages in gift card businesses in the United Kingdom, France, Mexico, and Australia. Further, the company, through a 49% ownership interest in Casa Ley, S.A. de C.V. operates 156 food and general merchandise stores in Western Mexico. The company was formerly known as Safeway Stores, Incorporated and changed its name to Safeway Inc. in February 1990. Safeway was founded in 1915 and is based in Pleasanton, California.

    Please refer to the attached file for more information.

    1. Safeway fact file.pdf
    2. Safeway Corporate information.pdf

    Key concept EFAS, IFAS, SFAS

    EFAS - External factor analysis summary is a mix of Opportunities and Threats faced by the organization.
    IFAS - Internal factor analysis summary is a mix of Strength and Weakness of the organization.
    SFAS - Strategic factor analysis summary is a weighted index derived out estimation of the criticality of each of EFAS and IFAS factors. A practical demonstration in the excel sheet will explain this better.

    SWOT Analysis

    Strengths: Positive tangible and intangible attributes, internal to an organization. They are within the organization's control. Strengths can be defined to include in past/historical accomplishments - history and tradition and also refer to the present - conditions that define an advantageous market position.

    The key strengths of SAFEWAY INC (SWY, hence forth) are the number of stores (1700 plus), geographical spread (in the US except pockets in the east coast and in Canada), huge number of ...

    Solution Summary

    The solution details strategic analysis of Safeway through SFAS (IFAS and EFAS). Further down there are recommendations on strategic alternatives for the company and an implementation plan.

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