Explore BrainMass

Lockheed Martin Swot Analysis

Company analysis for Lockheed Martin

Company: Lockheed Martin

he identification of the competition within the industry
Is the firm pursuing a cost or differentiation strategy?
SWOT analysis (strengths, weaknesses, opportunities, threats)
he identification of the company's mission, goals, and vision

Solution Preview

SWOT Analysis: Lockheed Martin
The research provided will discuss Lockheed Martin's Mission, Objectives and Vision. The SWOT Analysis will be an overview that will discuss the company's Strengths, Weaknesses, Opportunities and of course, Threats.

The Lockheed Corporation and the Martin Marietta Corporation merged and became one in March of 1995. Both companies were respected aviation and defense magnets, and well respected companies, prior to the merge. Prior to the merge, each company had its own story. Glenn L. Martin, aviation pioneer, originated his airplane construction business in 1909. In 1961, the company merged with the American-Marietta Corp. The Lockheed brothers formed their company in 1932.
By the time of the merger, both companies had been in business over 50 years and have been innovative during that time. As one, the company is a force to be reckoned with, as the two are now a magnet.

Impression of the Operation of Lockheed Martin

"Lockheed Martin Corporation (Lockheed Martin) is engaged in the research, design, development, manufacture and integration of advanced technology systems, products and services. The company primarily operates in the US. It is headquartered in Bethesda, Maryland and employs about 140,000 people. The company recorded revenues of $41,862 million during the financial year ended December 2007, an increase of 5.7% over 2006. The increase in revenues was due to the strong performance of the company in all its operating divisions. The operating profit of the company was $4,527 million during 2007, an increase of 20.1% over 2006. The net profit was $3,033 million in 2007, an increase of 19.9% over 2006." (Lockheed-Martin 2009)

In today's struggling economy, Lockheed Martin is surpassing profit levels at an amazing pace. The company's financials are significantly strong and with the consecutive government contracts the company has been awarded, the likelihood of the business faltering is non-existent.

The company is well-respected worldwide and its workforce is compiled of the highest quality employees in their respective fields.

The impression of this company is sound and secure.
Lockheed Martin's Competition

While the competition is out there, in the form of Boeing and Northrop Grumman, neither has the market share of Lockheed Martin. Back in the 1980s when Ronald Regan was President, Grumman was the leader military contracts. Grumman put all its eggs in one basket and Lockheed Martin began encroaching on Grumman's turf. The baby steps lead Lockheed Martin to its significant market share that is seen today.

SWOT Analysis - Strengths

"The U.S. Air Force has awarded the Lockheed Martin ...

Solution Summary

Lockheed Martin Swot Analysis