Answers and SWOT Analysis for Barilla Group
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Research the Barilla Group. http://www.barillagroup.com/barilla/en/home/aboutbarilla.html
Using your readings, the Library, and the Internet, write responses to each of the following:
1. What is your impression of the operation of the Barilla Group
2. Conduct a SWOT Analysis of the Barilla Group
3. Does the Barilla Group have a competitive advantage and/or a competitive strategy? Justify your answer.
4. Choose one Barilla product (http://www.barillagroup.com/barilla/en/home.html) (Describe the components of this product value chain.
5. What strategic alternatives are open to Barilla?
6. Explain and justify your answer.
7. Please cite all references
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Solution Summary
This solution provides a SWOT analysis for Barilla Group and answers questions provided.
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Impression of the Operation of the Barilla Group
In 1877 in Parma, Barilla Group was founded as a famous bread and Past shop. Presently, it has become the most famous Italian food group in all over the world (About Barilla, 2009). The company runs its business of pasta sauces in continental Europe and in Scandinavia it runs the business of crisp bread. The operation so bakery products of the company are very successful in Italy (About Barilla, 2009). Its product brand range include Barilla, Mulino Bianco, Alixir, Voiello, Was, Pavesi, Ringo, Harrys, Lieken AG, Filiz, Misko, Yemina, Vesta, Grancereale, Pandistelle, Togo, etc. Providing a variety of complementary food items, bakery product, pasta sauces, crispy bread are one of the most important operations of the company (About Barilla: Product Range, 2009).
It has expanded its business in about 125 countries in all over the world. There are approximately 18000 employee works in the organization. It has approximately 54 production site and more than 20 brands. The net sales of the company was approximately euro 4, 2 billion (About Barilla, 2009). The wide range of branded products and its expansion in all over the world shows the success of the operations of the business. The huge success of the company also reveals that the operations of the business are very effective in all over the world.
SWOT Analysis of the Barilla Group
It is an important aspect from the company's point of view, as it assists the company in searching out ample resources and the factors, which are possible for the weakness of its strategy. The strength of the company lies in its product line and its weakness is its traditional business practices (About Barilla: Product Range, 2009). The opportunity for the Barilla Group exists in the international market particularly in developing countries. The company is ...
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