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Whole Foods Market's Current Strategic Position

Whole Foods Market:
The executives want us to provide an independent, objective view of Whole Foods Market's current strategic position, including full information of Whole Foods Market's mission, vision and values. They want to identify its current set of strategic goals, and a critical assessment of the competition and the competitive environment (remote and operating environments).

Also, they want to see the opportunities and threats Whole Foods is presently facing, and they need a general idea of the company's strengths and weaknesses. Whole Foods Market and ABC Company (imaginary) want to know if we think they should make any strategic changes or continue with the status quo. Synthesize everything you have learned, provide a final recommendation, and justify your reasoning.

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Step 1

Under the heading Mission and Culture of Whole Foods we have" We believe that companies, like individuals, must assume their share of responsibility as tenants of Planet Earth. We actively support organic farming, the best method for promoting sustainable agriculture and protecting farm workers and the environment. We also aim to protect the environment by supporting alternative sources of energy and by recycling or composting our waste. We are actively involved in our communities by supporting food banks, sponsoring neighborhood events, and contributing at least 5% of total net profits to not-for-profit organizations. Our vision of a sustainable future means our children and grandchildren will be living in a world that values human creativity, diversity, and individual choice. Our whole business is about making a difference - in the lives of our Team Members and the customers we serve, and in the communities and environments in which we operate." http://www.wholefoodsmarket.com/careers/our-mission-and-culture

The mission and vision of Whole Foods Market says that it supports organic farming and claims that it is the best method of sustaining agriculture. This indicates that the company is in the business of agriculture it claims that its mission is to protect the environment by supporting alternative sources of energy and by recycling or composting its waste. Further, it lists the charities it does. It says its vision is that of a sustainable future and is about making a difference. Essentially, Whole Foods Market mission/vision completely avoids its business which is a grocery store and a health food store. How it will achieve its goals or how it will run its business is also conspicuous by its absence. In short Whole Foods Market does not mention the strategy of the company. From the research, we can say that Whole Foods Market is a grocery business that differentiates itself through selling organic foods and health foods. Its strategic goals are to make profits and increase its revenues. Between 2008 and 2012 the revenues of Whole Foods Market increased from $7.9 billion to $11.7 billion. Also during the same period, the net income increased from ...

Solution Summary

This solution discusses the competition to Whole Foods Market. The sources used are also included in the solution.

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