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Views of strategy

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One view of strategy is that it is primarily "advanced planning" (setting objectives, etc.) that results from analysis. Another is that it is something that evolves out of the patterns of an organization's actions over time. What is your reaction to these two views?

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This solution discusses views of strategy.

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Let's analyze the first view that strategy is "advanced planning" that results from analysis.
The view appears to be inspired from the whole strategic planning process which starts from extensive scanning of external and internal environment of an organization to understand the relative positioning of the firm in the business environment or industry it operates in and to identify the relative strengths and weaknesses of the organization. This scanning, which is the starting point of the strategic planning process, is referred as the word "analysis" in the above mentioned view. It is true that strategic planning is like advanced planning ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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