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top-down or bottom-up analysis

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If you were to analyze a security, would you use top-down or bottom-up analysis? Why?

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This solution helps with a problem regarding top-down and bottom-up analyses.

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First let me explain:

top-down:

The top-down investor starts his analysis with global economics, including both international and national economic indicators, such as GDP growth rates, inflation, interest rates, exchange rates, productivity, and energy prices. He narrows his search down to regional/industry analysis of total sales, price levels, the effects of competing products, foreign competition, and entry or exit from the ...

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