Top Considerations for Media Schedule
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If you were a media planner for a large Fortune 500 company (your choice) what would be your top three strategic considerations when developing a media schedule?
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Solution Summary
This solution discusses the top three strategic considerations when making a media schedule, as a large company.
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Assuming the company knows what they are trying to communicate and the action they want the customer to take, then the next important strategic considerations when developing a media schedule would be who, when, and where. It is important to deliver the marketing message to the right people, or ...
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