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Strategy to meet the objective of increasing fuel options

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To meet the objective of increasing fuel options for automobiles in order to reduce demand for and prices of petroleum, assume there is a commitment to make available plug in hybrid vehicles that will be accepted by customers as soon as possible.

What would be both your short term and longer term strategy recommendations to each of the following groups to ensure the earliest and most cost effective development, introduction and acceptance of mass production plug-in hybrid automobiles and why?

1. Automobile companies like GM that would manufacture and market the plug in hybrid
2. Electric utilities like PGE that would supply electricity to plug in hybrids
3. Environmental groups with strong views on global warming as well as energy sources, uses and costs
4. Fossil fuel producers, such as coal, oil and natural gas companies
5. Renewable energy producers, such as solar, wind, wave and geothermal companies
6. Other energy production companies, such as nuclear, hydropower and biofuels
7. Battery producers and technology firms developing cost effective electricity storage systems
8. Legislators responsible for tax, subsidy, incentives energy related policies

How would you summarize why the American public should support and promote these recommendations?

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The response addresses the queries posted in 1065 words with references.

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The response addresses the queries posted in 1065 words with references.

//Increased demand and price of oil and petroleum are the prominent issues. All companies and industries tried their best to formulate strategies in order to check their cost in context to the usage of petroleum. This document will include short term and long term strategies for the companies that are dealing with transportation like GM and other related companies like, environmental groups, geothermal corporation, legislation and hydroelectric firms.//

Automobile companies like GM that would manufacture and market the plug in hybrid

General motors are working in the direction of producing the Chevrolet Volt car. It has suspended its production for sometime, because initially, its sales disappointed the company badly. But this year in 2012 again the sales increased up to the expected level (David, 2009). The reason behind the hike in sales of plug in hybrid electric cars is the increase in the price of oil and petroleum (David, 2009). The plug in hybrid technology helps in short term as well as long term strategy of making a cost effective and fuel saver car. Sooner, its demands will increase, as customers will switch over to electric car. It will be beneficial for the environment, as it is eco friendly and does not pollute the environment (Boschert, 2007).

Electric utilities like PGE that would supply electricity to plug in hybrids

Plug in car provides more efficient alternatives. PGE continued to serve plug in electric vehicle by serving as a trailblazer in this technology (David, 2009). Plug in electric cars are motivated from the support of the companies like PGE that supply electricity to plug in hybrids. A concept of third party battery ...

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Ashish Sharma, MBA (IP)
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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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