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skimming pricing strategy

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A skimming pricing strategy is designed to:

a. allow lower income househods the ability to purchase a particular good or service
b. drive competitors out of business in order to acieve a monopoly position in the market.
c. Create an exclusive, global image for a company's products.
d. Price the product high in order to earn the highest possible profit while here is little competition.

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  • BE, Bangalore University, India
  • MS, University of Wisconsin-Madison
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