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Selling a product internationally

I need help how to understand these issues about my product that I am to sell to Italy using a distributor;
1 Identification of key operational issues
2 promotional strategies in Italy
3 Identification of key financial and risk issues in Italy.

Note My product is Intelligent Mechatronic Systems Inc. (IMS) is a leader in telematics and infotainment technologies, including the convergence of both technologies in delivering the ultimate Connected Car™ experience. The company's innovations are pioneering the Connected Car™ category while adding more purpose to every journey by making drivers smarter, safer and greener. - See more at:

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Distribution Risks in Italy
There are two ways which can be used for product distribution- having local agents throughout Italy and having own network of distribution. For IMS, the preferred way would be through regional distributors who would stock other products as well. Lack of promotion and pricing policies are two main reasons why products are not able to take off in Italy. The cost of commissions can also be very high, reaching up to 30 to 40% of product ...

Solution Summary

The expert examines selling a product internationally. The identifications of key operational issues are provided. Promotional strategies in Italy are given.