1. Discuss the environment they operate in (general and task environment -- discuss Porter's forces) (Opportunities and Threats),
2. Prepare an EFAS, IFAS, SFAS
3. [societal] Environment]). This is where 'Opportunities' and 'Threats' are.
4. Discuss their internal structure, their culture, their resources. (This is really their 'Strengths' and 'Weaknesses.'),
5. What strategy do YOU SUGGEST they follow (strategy formulation)?
6. What is their 'corporate strategy' -- if they are a multi-business enterprise?
7. What does their portfolio look like (BCG -- Boston Consulting Group)?
8. Which areas do they want to grow, which do they want to keep stable, and which do they want to scale back from (retrench)?,
9. What 'business strategies' will YOU SUGGEST (low cost leadership, differentiation, focus)?,
10. What are some of their 'functional strategies,' which YOU SUGGEST they follow?,
11. Discuss some about implementing the strategy -- challenges, tradeoffs, etc.,
12. How would you control it (once you have implemented it)
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The solution includes six pages that focuses on analyzing Sears. Included in this analysis is a discussion of Porter's Forces, which includes opportunities, threats, strengths and weaknesses. It also includes a suggestive strategy based on findings and an implementation plan.