Share
Explore BrainMass

Review the Johnson and Johnson case study.

Review the Johnson and Johnson case study.

1. Discuss Johnson & Johnson's approach to providing an IT infrastructure to support its one-face-to-the-customer strategy.
2. What are the strengths and weaknesses of this approach?

Solution Preview

Review the Johnson and Johnson case study.

1. Discuss Johnson & Johnson's approach to providing an IT infrastructure to support its one-face-to-the-customer strategy.
2. What are the strengths and weaknesses of this approach?

-----

1. Discuss Johnson & Johnson's approach to providing an IT infrastructure to support its one-face-to-the-customer strategy.
Major steps were needed in the company's approach because their current IT infrastructure was built using a decentralized model. Due to the size of the project, the approach would entail an extensive change management process. The new IT system needed to support the areas that Johnson & Johnson found lacking in the current system. Their current system really incorporated no personal contact with the customer, and as it was even stated in the case, the point of the IT system up to this point was not focused on making the customer's life ...

Solution Summary

Review the Johnson and Johnson case study.

1. Discuss Johnson & Johnson's approach to providing an IT infrastructure to support its one-face-to-the-customer strategy.
2. What are the strengths and weaknesses of this approach?

$2.19