Product Planning
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Assume that you are the CEO of a company that is about to launch a product or service somewhere in the United States. Select the product or service that is to be launched. Choose your product or service carefully you will be creating detailed business plans around this product or service.
write a report stating the business objective or idea. Describe in detail the macro and micro business environment you expect to encounter. What will be your strategy to gain competitive advantage in this environment?
Also, describe the production or service delivery plan for your product or service. Make use of a relevant business tool in designing the production plan. Cover responses to all preceding questions of this assignment in this report.
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Solution Summary
Product Planning
Overview
The objective of launching Revita Drink is to secure a minimum of 10% of the U.S. market share of a new submarket in Energy Drinks called the health drink market.
Revita Drink is a natural sparkling vitamin and mineral enriched drink with all the daily requirements of a menopausal woman. It is differentiated in the health drink market because it is especially designed for Baby Boomer women and their health needs. The drink not only has a large niche market, but it capitalizes on the global market of women who outnumber men up to 5 to 1 in western markets. The drink also capitalizes on...
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Product Planning
Overview
The objective of launching Revita Drink is to secure a minimum of 10% of the U.S. market share of a new submarket in Energy Drinks called the health drink market.
Revita Drink is a natural sparkling vitamin and mineral enriched drink with all the daily requirements of a menopausal woman. It is differentiated in the health drink market because it is especially designed for Baby Boomer women and their health needs. The drink not only has a large niche market, but it capitalizes on the global market of women who outnumber men up to 5 to 1 in western markets. The drink also capitalizes on the global social trend toward healthier lifestyles including food and beverage consumption.
Revita Drink is clear to show its unadulterated state and purity. The packaging will be in injection molded biodegradable plastic containers to support the concept of natural product components. The marketing will focus on the restorative value and the health benefits to be ...
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