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    Problems Encountered with Aggregate Planning

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    One of the problems encountered with aggregate planning is the potential for products competing with each other.

    In years past, General Motors ran into the problem of one product line competing with another - for example, a Chevrolet Pickup competing with a GMC Pickup in which case one product line actually damages the sales of the other.

    How do you think you would work this potential situation into planning?

    © BrainMass Inc. brainmass.com June 4, 2020, 3:06 am ad1c9bdddf
    https://brainmass.com/business/business-management/problems-encountered-aggregate-planning-498686

    Solution Preview

    One thing I would do is see which product is taking away from the other, and then scientifically and mathematically determine which one would the customer usually buys (this can also be seen by see which one sells more, but we should be precise anyway). Then you calculate based on current projections as well ...

    Solution Summary

    The expert examines the problems encountered with aggregate planning.

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