Product Line Vs Product Mix

Related BrainMass Solutions

• Master of Business Administration - Marketing

  PRODUCT LINES AND PRODUCT MIX STRATEGY Reasons why a firm might determine that it should expand a product line a) To take advantage an established existing product line.

• Identify M-B's target market and positioning strategy

  Part Two: Marketing Mix (product and branding strategies) 1-Create a product positioning map for M-B.

• Marketing Concept

  A product is a set of attributes assembled in an identifiable form. The product is the central component of any marketing mix.

• The four P's of marketing and marketing research

  Cheap vs inexpensive, expensive vs quality, buying in bulk pricing are all marketing decisions that must be considered when promotion is being strategized.

• Product Mix Pricing Strategies

  14822 Product Mix Pricing Strategies Could you explain each of the product mix pricing strategies-product line pricing, optical product pricing,captive-product pricing, by-product pricing, product bundle pricing?

• Management of Product Mix and Product Lines

  A comprehensive analysis on each product line and on the product mix is the most powerful tool that management has at its disposal.

• Business and the Internet

  is sold across many countries, it is best to name the product the same in all markets, and even have a similar marketing mix in all countries - A large company that sells its product in many markets in the past would have to update its marketing plans

• Product Life Cycle Worksheet for Marketing Mix

  lines A product life cycle worksheet for marketing mix components are determined.

• Brand Repositioning - Coco-Cola & Topshop

  References: http://www.enotes.com/business/q-and-a/what-product-line-product-mix-line-extion-line-55207/ www.businessdictionary.com/definition/product-mix.html www.citesales.com â?º Marketing Management â?