Purchase Solution

Moral Reasoning, Critical and Strategic Thinking, Assumptions

Not what you're looking for?

Ask Custom Question

Can you please describe the assumptions that you see in the following attached document by Pat?

Progress Report;

TO:AcuScan Management
From: Pat

AcuScan created the retinal scanning security marketplace with the cutting-edge technology of the iScanner. But today, ten year later, AcuScan is barely sustaining 40% of the market share in a mature and competitive market. Prices for the iScanner and similar devices are dropping, as the product becomes a commodity. Service revenues, with their lower profit margins and higher overhead, are rapidly becoming he mainstay of the company's income.

It's clear that, to succeed in today's tough economy, AcuScan needs to expand its technology into new markets, and again become the cutting-edge leader by creating a solution to an as-yet unrecognized customer need. To make this leap successful, AcuScan must act quickly; competitors are already looking into new ways to apply their technologies, and if we are to carve out a new niche, the time to act is now.

Dear Cliff,
Its clear to me that in spite of a great vision and commitment by the top ranks of management to make "Operation Optimize" come alive, there are certain factions within the company that do not see a path to the product launch.
Accordingly, I would like to talk to you about alternatives, namely, contracting with an outside software design firm to manage our project and develop the software to bring the iScanner into a retail environment.
May I request about 30 minutes of your time this morning to talk about this? I'll have some numbers by 10:30 a.m. for you to look at.
Pat

Team,
That's a crunch, but I don't see why we can't produce something by August with it. From what I've seen, our programmers are the best! I'll continue to work with my folks to see if we can refine the features a little.

Kelly,
Look Kelly, I'm really not trying to make your life difficult. But why can't we put together some kind of prototype of August that includes all of the features" So what if they're not complete-the customer will be thrilled and we will be first to market. Maybe you haven't heard about iterations. Let's get V 1.0 out first, and make it perfect next year with 1.1.

Kelly,
Just give me one good reason why we can't create a quick prototype by August.
One.
Pat

From the Des

Attachments
Purchase this Solution

Solution Summary

This solution helps with a problem about moral reasoning, critical and strategic thinking and assumptions.

Solution Preview

Assumptions are the thoughts that are assumed but not directly stated in the paragraph . If we

look at Pat's questions to Kelly and team members we ...

Solution provided by:
Education
  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
Recent Feedback
  • "Thanks"
  • "Thanks"
  • "This is a great help...Thank you"
  • "Thanks for the advice!"
  • "Oh my gosh u are awesome... A++"
Purchase this Solution


Free BrainMass Quizzes
Learning Lean

This quiz will help you understand the basic concepts of Lean.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.