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Use of environmental sustainability pitches to gain customers

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What are some examples where companies have used features related to environmental sustainability to "win" new customers.

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While I am not sure it is always to "win" new customers, several companies have added features that relate to the environmental sustainability. Johnson and Johnson is one that comes to mind immediately. They use the nearby landfill to provide energy. They require reports from all their companies on their progress in meeting standards of environmental goals, and have multiple and multilayered programs to help ...

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The use of environmental sustainability pitches to gain customers are examined.

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