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DRTV spot for a product

Please write a paper explaining the followings, (use specific examples of ideas and concepts to demonstrate application.)

You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration.

a. What would you want to know about the product before developing that campaign?
b. What elements go into an effective DRTV Spot?
c. What specific recommendations would you make for the DRTV elements for this product and why?

Please cite your sources. Specific examples of ideas and concepts are a preferred way to demonstrate application.

Solution Preview

You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration.

a. What would you want to know about the product before developing that campaign?

There are several things that I would like to know about the product before developing that campaign. The first is the distinguishing features of the product. I want to know which features make the product superior to competitors. The next I want to know the exact functions of the product and how these can be demonstrated over TV. In addition, I would like to know the price at which the seller is willing to sell over TV. Some knowledge about the other channels that are being used to market the product should also be known. Further, I want to know how the product is portrayed in regular channels, the brand recognitions of the product, and the positioning of the product.

The product selected is Casabella Magnet Mop 2. The main features that distinguish this product are that Magnet Mop 2 has an easy grip handles that makes wringing easier. It has a microfiber head that attracts and hold dirt. The nap on the head delivers strong scrubbing action to clean floor surfaces without using strong chemicals. This is an easy way to avoid ...

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